GRANITE announces acquisition of Coalface
We have acquired Limerick-based data science and digital marketing company Coalface in a seven-figure deal comprised of cash and equity.
Coalface manages over €220m in annual online revenues in 68 countries with more than 20 blue-chip clients which include Aer Lingus, An Post, Allianz Care, Laya Healthcare and Continental.
Pictured above: Adrian Feane (CEO - Coalface) with Conor Buckley (CEO - GRANITE)
Coalface's advanced AI capabilities and innovative approach to data science boosts our service offerings, allowing us to deliver increased value to our clients. The company also employs data science, revenue attribution and conversion rate optimisation experts, and brings with it advanced proprietary AI techniques.
Coalface's services include data warehousing, conversion rate optimisation, marketing spend attribution, privacy, AI modelling, and measuring campaign effectiveness across multiple touchpoints.
“The acquisition of Coalface aligns with our vision of cementing GRANITE as a major player in the digital transformation space, especially those utilising the power of AI.”
Conor Buckley
Chief Executive Officer
GRANITE
Adrian Feane (CEO of Coalface) added...
"Having already worked closely together with GRANITE on multiple projects, we could clearly see the benefits of a full integration of our operations to deliver more complete solutions for our highly valued clients. This new venture creates further opportunities for us to shape a more data led approach to how marketers define their digital strategies."
About GRANITE
Established in Cork in 2008, GRANITE specialises in providing full service digital solutions across strategy, web design, web development, digital marketing, and search engine optimisation. The company has a client base of over 1,200 organisations, among them Enterprise Ireland, UCC, Bons Secours Health System, Dublin Bus, Davy, Fexco and Aon.
We acquired digital design agency WONDR in November 2023, and the digital wing of New-York-based LCM 247 last year.
