Social Video
Always-on social, run by a named team, measured on what it sells.
We make videos the feed actually wants
Most brand video fails on social for one reason: it was made for a different screen. We start with the platform and work backwards. Three seconds to stop the scroll, a hook that pays off, and a format that looks native rather than borrowed from a TV edit.
Our production model flexes to the brief. Reactive content shot and cut in a day. Planned shoots with a full crew. Creator-led content from Ireland's largest talent network. Every piece is scoped against the outcome it needs to deliver, and we tell you when a cheaper format will do the same job.
Services
Social-First Video Strategy
We define what your brand should be posting before anyone picks up a camera. Platform mix, format, posting cadence and the content pillars that connect to your commercial goals. Built on audience research and competitive intelligence, not assumption.
Agile Content Production
Some moments cannot wait for a six-week production timeline. Our agile crews shoot, edit and deliver inside days, vox pops, product reactions, trend responses and cultural moments. For University College Cork, a single day's shoot produced a TikTok series that reached 1.5 million views and 4.3 million impressions.
Community Management & Moderation
The frontline of brand experience. Daily sweeps across every channel in your brand voice, a two-hour response SLA, proactive engagement, sentiment tracking and weekend cover. Clear escalation from standard queries to complaints to anything that needs your team immediately.
High-End Brand Film
When the story deserves scale, our studio delivers cinematic production with full crew, direction and post. We produced a video case study for Huawei's ocean research programme with ORCA, shot over two days, used to educate the public and presented at global conferences.
Creator & UGC Content
We built Influencer Checker, Ireland's largest creator database, with over 3,000 Irish creators. We match brands to the right voices, brief them properly and manage delivery end to end, so creator content lands as authentically as it should while meeting every compliance requirement.
Paid Amplification
Spend follows proof. Organic performance decides what gets boosted: only content beating the brand's rolling engagement benchmark earns budget. Paid then feeds back, telling us which hooks win at scale so the organic feed changes that week.
Content Repurposing & Asset Libraries
One shoot should feed a quarter, not a week. For CIE Tours we turned four hero destination films into 443 individual social-optimised clips, each cut for a specific platform format and audience segment, held in a centralised, location-tagged asset library. Landing page views from social rose 196%.
AI Creative Pre-Testing
We test creative before it ships. AI attention modelling predicts where viewers will look, where they will drop off and which edit will hold them, so budget goes behind the cut most likely to perform, not the one that felt right in the room.
Case Studies
Workvivo by Zoom
FAQ
01
What's actually included in a social media management retainer?
Strategy, content planning, production, publishing, community management, monthly reporting and a named day-to-day team. Paid media, large-scale production and creator fees are scoped separately so you always know what you're buying.
02
Who will we be dealing with day to day?
The people named in your proposal. We're 200+ in-house across eight offices, with no freelancers or subcontractors on retained accounts. Every role has a fully briefed second, so annual leave doesn't slow you down.
03
Do we need to buy social management tools?
No. Our creative, AI and reporting stack is carried by GRANITE at no cost to you. If you already licence a scheduling or listening platform, we work inside it. If you don't, we recommend the best fit and pass it through at cost, with no agency markup.
04
How do you prove social is working?
We report outputs monthly and judge ourselves on outcomes quarterly. Beyond platform reporting, we use media-mix modelling and incrementality testing to answer the question a CFO actually asks: did social move sales?
Ready to grow?
We’d love to hear about your project and how we can help you unlock growth. Karen will be in touch once you complete this form.
Karen Buchanan
Head of Sales