Email has the power to inform other marketing channels—and drive overall marketing success.

More brands will recognize email as the most reliable, most personal, and highest performing channel in their marketing toolkits—and that means email will move from the sidelines to the core of a successful marketing mix.

Email marketing is your most measurable channel. You can measure overall campaign performance such as open, click-through, and conversion rates, but an email address as a unique identifier also gives you a glimpse into each subscriber’s behaviour and preferences.

At Granite, we work with a number of ESPs (Email Service Providers) namely Mailchimp, Campaign Monitor, DotMailer and Constant Contact among others.