Faegre Drinker

When Drinker Biddle and Faegre Baker Daniels decided to merge, they reached out for help launching a combined brand. The timetable was a tight four months. First, we created a brand strategy that was authentic to the new firm and distinct from its competitors. The legacy firms’ shared focus on client-centered initiatives inspired our approach. From there, we developed a logo and visual identity reflecting how the lawyers and professionals work together and with clients. We applied that to a new web interface. Then, drawing on our deep experience with law firm mergers, we helped the firm’s internal teams align all digital and print touchpoints and meet their deadline.