ELEMENT WHISKEY

The Open Innovation Whiskey Company

AWARDS

SERVICES

TECHNOLOGIES

Element Irish Whiskey, the world's first open innovation whiskey company, embarked on a mission to create an exceptional website that captures the adventurous spirit of the brand. The design, a blend of contemporary aesthetics and user-friendly navigation, invites users to discover & join the brand's journey.

Strategic Objectives_ The Element Whiskey website set out to balances beauty and functionality, offering an immersive eCommerce journey that's both familiar and intuitive in order to increase sales & repeat purchase.

800%

Rise in site visits

25m

Overall sales impact

$22m

$22 million secured in new financing

The Result_

The website expertly balances beauty and functionality, offering an immersive e-commerce journey that's both familiar and intuitive.

They needed a comprehensive solution that not only showcased their advanced healthcare technologies and the scientific credibility behind them but also facilitated their goal of expanding into global markets.

“Our new website has allowed us to clearly portray our brand identity and vision and stand out in a crowded space. As a start up, we rely on our digital assets. Granite’s bespoke website has supported us in exporting to over 6 global markets in the past 6 months.”

Fionn Cox

Co-Founder & CEO

Element Whiskey

About the Element Whiskey project

Karen Buchanan Project Owner

LUMA Vision_Creating an innovation brand for global expansion