American University
Designed for success
American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world.
Strategic Objectives_ To support their vision, GRANITE designed and developed a fully functional website from the ground up, ensuring a seamless and intuitive digital experience for their users.
The Challenge_
American University’s fundraising campaign, Change Can’t Wait, exceeded its goal of raising over $500 million, the largest campaign in the university’s history. The client asked us to refresh our original website design to showcase this unprecedented achievement and to develop new sections detailing the initiative’s impact overall and on individual schools, colleges, and organizations across the university.
Working together with the marketing team, we developed a digital strategy that would be intuitive, accessible, and engaging. Using bold infographics and integrating video and dynamic movement, the new site reflects the excitement and spirit of the AU community and serves as an integral hub to educate and inspire supporters now and in the future.
We’re thrilled with how this project turned out. Grateful for the partnership with the Right Hat team!
Elizabeth Neville
Senior Director, Advancement Communications and Campaign Operations
Ready to grow?
Have a project in mind that we’d be a great fit for? Just want to chat? Tell us more about what you’re thinking.
Jeorjina TegelDirector of Client Services
Faegre Drinker_Working creatively within limitations
